Pala buddy up with Betgenius to help with acquisition

Pala Online Casino NJ has partnered with Betgenius in the hopes of gaining more customers.

Pala Interactive has confirmed a new partnership with Betgenius.

Pala, who operate Pala Online Casino NJ, will benefit from the agencies expertise with digital campaigns and media buying.

Betgenius have plenty of experience acquiring, retaining and engaging igaming customers. Founded in 2000, the agency has built a reputation on data-driven marketing and award-winning technology. The firm currently serves over 150 sports, casino and lottery companies.

In a statement on the companies website, Pala couldn't be more pleased with the deal. Jeremy Clemons, Chief Marketing Officer at Pala Interactive, said:

“We are excited to partner with Betgenius to enhance our customer acquisition efforts. Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market."

Betgenius are equally pleased with the deal to boost Pala's acquisition strategy. Josh Linforth, Business Development Director – Digital Marketing at Betgenius, said:

“Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing."

The New Jersey Online Gambling scene has seen many new partnerships recently. Evolution made headlines by launching their live casino at four NJ online casinos. More integrations are also promised for the future.

This is on the back of record NJ casino revenues reported for July. New casinos like Hard Rock showing particularly promising results.

Tom Blackwell 27 Aug 2019 View more

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