NFL teams could soon be sponsored by casinos

Casinos could be allowed to sponsor on NFL team shirts in a major rules shakeup

Reports suggest that NFL teams could soon be sponsored by casinos.

The new proposals would allow casinos (and casinos with sports books) to advertise on team shirts.

The National Football League’s Business Ventures Committee has also potentially agreed to allow gambling commercials.

These would be displayed in both pre and postgame shows - making events like the Super Bowl a potentially lucrative prime time space.

The discussion of gambling advertisements in NFL games shows a warming attitude to sports betting in the states. This may be due to the abolishment of the PASPA legislation earlier in the year.

There's also speculation that this deal will remedy any issues between the NFL and the newly opened Hard Rock Casino Atlantic City. At present, there is no onsite sports book - and this could be due to naming right issues with Miami Dolphins' stadium.

Gambling advertisements and sponsorships in sports are commonplace in some parts of the world. In the United Kingdom, almost 60% of soccer teams in the top division are sponsored by betting firms.

Recent media criticism and public pressure, however, may reverse this trend. During the World Cup, social media network Twitter were accused of promoting underage gambling by allowing a sports book to appear as an emoji in a popular hashtag.

PASPA was overturned in May of this year and has caused a surge of interest in sportsbook and sports betting. NJ online casino Borgata was the first in New Jersey to capitalize on the new rules - and recently launched a sports betting app. SugarHouse Online Casino also launched an integrated sports book into their online casino.

Tom Blackwell 03 Jan 2020 View more

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