New York Jets strikes deal with MGM Resorts

The New York Jets have announced a deal with MGM Resorts - merely a day after partnering with 888 Casino.

<> at Soldier Field on October 28, 2018 in Chicago, Illinois.

The New York Jets are to partner with MGM Resorts in a multi-year agreement.

As part of the deal, Jets fans will be able to enjoy a newly branded version of the play along predictive game "I Called It". This branded version will be available within the Jets app and will come with prizes and even a leaderboard.

That's not all: New York Jet fans will also get to take advantage of hospitality provided by the American hotel chain. This includes access to luxury entertainment and hotel rooms at the Borgata in Atlantic City. It is expected that the MGM brand will reach millions of new potential customers for their online and mobile casino products.

This is the New York Jets second deal in just as many days. Yesterday, the NFL team were also seen promoting 888 Casino. Not only were branded banners for 888 seen outside the stadium - but the casino also appeared prominently on the Jets website.

MGM Resorts Chairman & CEO Jim Murren was delighted with the partnership. He said: "We could not be more excited to join with the New York Jets for a first-of-its-kind partnership in the NFL."

We look forward to working with the Jets to innovate gaming, increase our customer base through cross marketing opportunities and provide NFL fans with a one-of-a-kind entertainment experience.

MGM Resorts will also sponsor certain Jets venues - like the 360 Production Studio at Atlantic Health Jets Training Center. The set to be branded studio will serve as a hub for Jets content all year round.

Jets President Neil Glat also commented on the deal: "We are proud to partner with an iconic brand like MGM Resorts and its renowned properties to bring a world-class gaming and entertainment experience to our fans. This unique partnership also enables us to further engage our fans in the mobile and digital world."

MGM Resorts have also had a busy week for partnerships - the brand became the official betting partner of the NHL in a historic deal.

Lauren Williams 03 Jan 2020 View more

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