Legal American Sports betting to boost NFL revenue by $2.3 billion

A new study by the AGA suggests legal sports betting could boost NFL revenue.

The NFL looks set to profit on the back of legalized sports betting, a new study suggests.

The report, published by the American Gaming Association, projects NFL revenues could be boosted by $2.3 billion a year.

The projected revenue is taken from two main components. Increased revenue from fan engagement and gaming related revenues.

The AGA estimate that revenue generated from fans interacting with the NFL brand could bring in an extra $1.75 billion annually.

Gaming related revenues that relate to sponsorships and advertising will also add $573 million into the pot.

The AGA breaks down these figures even further, showing that a post-PASPA NFL will see a 13.4% increase in revenues generated from fans.

Revenue generated from media rights will see the most dramatic increase at 17.9% - with sponsorships coming in second at 7.6%.

TV advertising is projected to be one of the biggest money makers for the NFL. The AGA estimate that the league set to gain an extra $451 million dollars per year through advertising.

This bodes well for the increased interest in sports book across the United States. New Jersey casinos are one of the driving forces of the new sports betting craze.

In just a matter of months post PASPA, Borgata launched their on-site sportsbook. They also recently published a new mobile sports betting app. SugarHouse too recently got in on the sporting action with an integrated sports betting service.

And finally: we have Ocean Resorts Casino, formerly the Revel, who are set to unveil a grand $6 million sports book powered by William Hill US.

Lauren Williams 03 Jan 2020 View more

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