Hard Rock scratch cards coming soon thanks to Scientific Games

Hard Rock International and Scientific Games have agreed a three year deal for scratch card style games.

Hard Rock International and Scientific Games have confirmed an exclusive three year deal for lottery and scratch card games.

As part of the deal, SG will leverage the global hotel brand and create themed instant win games.

It is expected that new lotteries in North America and Europe will now feature the iconic brand - and open potential new opportunities.

Kyle Rogers, executive vice president of lottery licensed brands for SG, was excited for the deal, stating:

“Scientific Games is known for our game innovation, and our game design studios cannot wait to begin creating products featuring the Hard Rock brand to add a cool edge to our customers’ instant games."

He also commented: "The brand is ubiquitous with music, fun and good times. We welcome this legendary brand into the Scientific Games’ licensed properties portfolio and believe lottery players will share our enthusiasm.”

Kresimir Spajic, SVP online gaming at Hard Rock International, was also pleased with the partnership. He said:

“We’re excited to extend our collaboration with Scientific Games Gaming and Interactive groups to another vertical, and look forward to seeing the Hard Rock brand reach new audiences globally."

This compliments the deal the pair already have in place for Hard Rock Casino Atlantic City.

The New Jersey casino opened with a range of SG slots and games. Player management software is also provided by Scientific Games.

Since opening, the brand has shown significant strength in the Garden State, with impressive revenue numbers that beat already established brands on the Boardwalk.

Tom Blackwell 27 Aug 2019 View more

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