Hard Rock Atlantic City gear up for NJ Sports Betting

New documents released by the NJ Division of Gaming Enforcement show Hard Rock Atlantic City are petitioning for sports betting.

Hard Rock Atlantic City has submitted a petition to offer NJ sports betting.

The recently opened New Jersey casino has requested a transactional waiver to commence sports betting operations.

Documents released by the NJ Division of Gaming Enforcement also show that Tropicana has also requested the same waiver.

The petition, dated from September 9th, reads as follows:

"In the Matter Of Petition Of Boardwalk 1000, For A Transactional Waiver To Commence Sports Pool AndOnline Sports Pool Operations"

The petitioner is described on the document as Boardwalk 1000, LLC - which is the address of Hard Rock Atlantic City.

If permission is granted, this would green light an on-site sportsbook offering and an online sports betting product.The transactional waiver is not the same as a full license, however. This would merely be a temporary opening of the gates. A full license would be granted after a six-month preliminary period.

Historically, the DGE have responded to these types of requests with urgency. Golden Nugget was able to offer their sports book after a mere six days from submitting the petition.

Hard Rock Casino NJ recently struck a deal with the Gaming Innovation Group to power their NJ sports betting product.

This omnichannel offering is expected to go live in the final quarter of this year.Tropicana, on the other hand, have signed up with William Hill - which is convenient considering the Trop's new owners. Eldorado resorts also struck a deal with the massive sports betting company merely weeks earlier.

A Hard Rock Casino sports book alongside Tropicana's offering would round up the total number of sports books in the Garden State. NJ patrons now have more choice than ever with the potential of 10 sports betting establishments.

Tom Blackwell 27 Aug 2019 View more

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