Hard Rock Atlantic City enjoys rocking revenues in July

Hard Rock Hotel Casino in Atlantic City places third in overall casino revenues

Casino revenues released for July show Hard Rock Atlantic City had a rocking first month.

It placed third in overall casino revenues taking in just over $32 million. Borgata Hotel Casino maintained it's spot as the top dog in AC, raking in over $70 million.

Hard Rock launched their Atlantic City resort at the end of June to great critical acclaim. This was around the same time when Ocean Resort Casino finally reopened and rebranded the Revel. However, the two casinos have enjoyed a very different July.

Ocean Resorts landed in 9th spot out of all competing casinos, taking in merely $17 million. Bruce Deifik, owner and chairman of Ocean Resort, shows no signs of pessimism with the results.

Speaking to the Press of Atlantic City, Mr. Deifik said: “We have one direction that we’re heading, and that’s up." The owner highlighted that the new venture is cash flow positive. This is a stark contrast against the sites nightmarish financial past in the days of the Revel.

In other revenue news, NJ online casinos are showing healthy financial results. Online casino revenues grew by almost 30%. Online poker marred the results slightly with -8% revenue.

Overall figures show that the casino industry in New Jersey is having a mixed time. Revenues raised across the board by over 10% compared to July 2017's results. Land-based sites also showed a 9% increase.

But individual casino revenues showed some declines. Tropicana Hotel Casino, the Borgata and Caesars all showed negative numbers year on year. Resorts Casino Hotel suffered the greatest revenue blow seeing a 12% decrease from July 2017.

Lauren Williams 03 Jan 2020 View more

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