Historic touchdown: First ever NFL casino sponsorship announced

The Dallas Cowboys partner with WinStar World Casino and Resort for future advertising.

The Dallas Cowboys will become the first ever NFL team to be sponsored by a casino brand.

The Texas team will be sponsored by WinStar World Casino and Resort for the upcoming season.

This new deal allows the casino to use the team's image and branding in all matters of advertising.

The announcement follows rumors in previous weeks that NFL teams could soon find sponsorships from gambling companies.

Shortly after, the league announced teams could align themselves with gambling operators.

Jerry Jones, Owner of the Dallas Cowboys said: “The Dallas Cowboys take great pride in aligning themselves with the best brands in the world."

It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.

Some restrictions will be placed on WinStar World Casino in line with the new rules. They will not be able to advertise directly via NFL team channels for example.

The Cowboys will also not be able to take a share of profits from traffic driven to the casino thanks to the partnership.

Despite these restrictions for NFL teams and their casinos - the American Football league is set to benefit greatly from the new attitude to gambling. A report published by the AGA suggests revenues from sports betting could skyrocket. Early figures project over $2 billion in the first year alone.

With the overturning of the PASPA law, America's interest in the world of sports betting continues to thrive and gain momentum. In response to the new laws, many NJ online casinos have launched their own sports books. Ocean Resorts Casino recently launched their impressive $6 million sports betting establishment in the heart of their resort.

Lauren Williams 03 Jan 2020 View more

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