Eldorado Resorts sports betting on the horizon with William Hill deal

Popular hotel casino chain Eldorado Resorts is partnering with William Hill to add sports betting to their casinos.

Eldorado Resorts has announced a partnership with William Hill to fulfill their sports betting ambitions.

The popular hotel chain, which has 21 properties across the states, has enlisted William Hill exclusively for a period of 25 years.

Eldorado Resorts also have plans for mobile and online sports betting apps. As part of the deal, William Hill will be tasked to assist with these applications.

Eldorado will receive a 20% equity stake in William Hill US and shares valued at $50 million.

In a press release, the hotel chain expects to launch sports wagering before the start of the NFL season. This means that the West Virginia and Mississippi resorts could be bracing themselves for a flurry of betting activity.

Gary Carano, Chairman and Chief Executive Officer of Eldorado, is delighted with the deal, stating:

We are excited to extend our existing relationship with William Hill through this agreement to offer in-casino, mobile and online sports wagering to our customers nationwide, subject to regulatory and legal approvals in our 11 current jurisdictions as well as the additional jurisdictions we expect to enter through our pending transaction with Tropicana Entertainment.

Philip Bowcock, Chief Executive Officer of William Hill PLC is also pleased with the partnership. He commented:

As we sought to expand our U.S. presence following the Supreme Court’s decision to overturn PASPA, we sought to be aligned with a strong partner with a large and growing footprint across the country.

With PASPA now a distant memory, states and their casinos continue to explore the possibilities of sportsbook. New Jersey for example has made many headlines of late. Not only did Borgata recently roll out a mobile sports betting app - SugarHouse also created an industry first with their integrated casino sportsbook product.

Lauren Williams 03 Jan 2020 View more

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