Borgata Sports Book coming to Atlantic City in summer 2019

Borgata has unveiled plans for a new on-site sports book. The Atlantic City casino plan to spend $11 million on the establishment.

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Borgata Atlantic City has announced that they are building a brand new on-site sports book.

In a press release, New Jerseys biggest resort detailed the new establishment - which will cost $11 million to build.

The new Borgata Sports Book is expected to be state of the art, described as an "entertaining bar experience with sports wagering."

Marcus Glover, President & Chief Operating Officer for Borgata Hotel Casino & Spa said: “We are proud to have been at the forefront of legalized sports betting in New Jersey and look forward to advancing our product with an innovative gaming and entertainment experience for our guests to enjoy.”

Borgata Sports Book Details

Not much is known about the new build at the time of writing. But what we do know is that it will debut in the summer of 2019. And this follows a memorable 2018 for the brand.

They were the first casino in the state to accept a legal sports book wager. This was after PASPA was dismantled in the Supreme Court back in May.

NJ Governor Phil Murphy then put the seal on regulated sports betting within just three days later. And this sparked an energetic response from gambling establishments within the Garden State.

Over 8 mobile sports book apps were released last year - with many Atlantic City casinos revealing their own on-site sports books.

Borgata Online Casino also introduced the BetMGM NJ Mobile Sports Book mid last year to much critical acclaim. The new app allowed customers to deposit, withdraw and bet from their smartphone and tablet devices.

New Jersey Sports Book Dominates

It's fair to say that New Jersey has really taken a shine to sports betting since the landmark PASPA ruling last year. PlaySugarHouse capitalized with an integrated sports book product into their online casino - the first of its kind in the state.

Post-launch, the popular site also announced that revenue had almost doubled - with 80% of wagers coming from mobile devices.

The Borgata sports betting establishment is not the only new build set to be revealed this year. Hard Rock Atlantic City is also set to reveal their GIG powered sports betting product in the first quarter of this year.

While NJ sports betting is certainly the new darling of Atlantic City casinos - new regulation could throw a spanner in the works. The Department of Justice recently cast a shadow across the gaming industry by reversing an opinion on the Wire Act.

With this reversal, the act now covers all forms of gaming. And this could spark fresh regulation and litigation in the near future. Firms felt the effect of the news immediately, with share prices being hit by some major gaming entities like William Hill.
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